Who is this woman?
Well, besides being an engaging writer, I’m a lifelong student who’s rarely seen without a book in her hand. I attended Loyola Marymount University and graduated with a Bachelor of Arts degree in English with a concentration in writing, a certificate in journalism, and a minor in Asian Pacific Studies. From there, I dipped my toe into B2B journalism with a company called Bobit Business Media, where I wrote about an impressive array of fleet vehicles (riveting, I know!). From limos to party buses, firetrucks, police cars, and more, it was less about the vehicles and more about getting to know the fleet managers, technicians, and office staff behind them. I’ve always been curious about how people got where they are and the wisdom they’ve accumulated along the way.
It was there that I received an education in all kinds of digital media, including blogs, newsletters, webinars, magazines, and more. I even ran a few trade show sessions!
When it was time to try something new and expand my knowledge even further, I took a leap into SaaS as the Senior Content Marketing Manager for GoGuardian, an edtech company serving K–12 schools. They needed customer stories to help educators across the U.S. understand the importance of ensuring their students could navigate the wild west of the web responsibly and safely. I also create blogs, newsletters, and much more here, but without a doubt, telling the stories of those whose working lives have been changed by our products is my favorite part of the job.
I’ve got so much more to tell you... and as you can see, storytelling is what I do best. Shoot me an email or reach out on LinkedIn, and let’s talk about how I can help your company reach those who have yet to see how incredible you are.
Testimonials
During my time working with Lexi on my Customer Marketing team at GoGuardian, I was consistently impressed by her strategic approach, creativity, and adaptability. Lexi is an experienced content marketer, so her approach is based on delivering results, not just content. She analyzes the audience, the goal, and the intended impact in ways that elevate her to a strategic partner.
She also has a natural talent for crafting compelling narratives and finding creative ways to present information. She was particularly adept at creating customer stories that resonated as long-form and short-form content (especially in social media).
Equally as important, Lexi demonstrated an exceptional ability to adapt to changing priorities, market conditions, and internal company directions. When we faced shifting product priorities, Lexi readily adapted to focus on different products and audiences, while delivering high-quality work under pressure.
Her positive attitude and collaborative spirit made her a valuable asset to the team. As a beloved and respected member of our team, I wholeheartedly recommend Lexi to be a content leader with any organization.
- Sherry Ng, Senior Director of Customer and Lifecycle Marketing, GoGuardian
I had the immense privilege of working with Lexi both as a direct report and as a colleague. In every capacity, Lexi has consistently demonstrated exceptional leadership and expertise.
Her skills as a content strategist and writer are truly unparalleled. Lexi has spearheaded countless content campaigns across multiple products and brands, seamlessly coordinating with cross-functional teams and executive-level stakeholders. She combines an extraordinary attention to detail with a strategic mindset, ensuring that every piece of content not only meets high standards of quality but also delivers maximum impact through thoughtful promotion and expansion.
As a leader, Lexi embodies empathy and clear communication. She creates an environment where collaboration thrives and team members feel valued. Personally, she has mentored me in ways that have profoundly shaped my growth as both a marketer and a writer.
Lexi is a remarkable leader, strategist, and collaborator, and she would be an invaluable asset to any team lucky enough to have her!
- Mollie Breese, Content Marketing Manager, GoGuardian
Lexi is a bright, shining star in the workplace. From my first day at Bobit, she enthusiastically welcomed me and served as a key resource every single day. She was incredibly knowledgeable in her role and eagerly shared tips and best practices with all other editors to make sure we all were able to do our best work. Lexi is super talented, motivated, and an absolute joy to work with!
- Amanda Huggett, Executive Editor, Bobit Business Media
Lexi consistently exceeds expectations by creating engaging, informative content that resonates with her target audience. Her deep understanding of the edtech market, combined with her exceptional writing skills, has been instrumental in driving GoGuardian's success.
Additionally, Lexi's collaborative spirit and willingness to help others has made her an invaluable asset to our team. I'm truly grateful for the opportunity to have worked with such a talented and dedicated professional.
- Alyssa DiVincenzo, Social Media Manager, GoGuardian